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What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? The correct answer is: A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time

What is a valid recommendation that the Performance Planner can provide? The correct answer is: Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition)

What is a main benefit of using Search Audience solutions? They can help send the right message to the right customer with the right bid. They automatically generate new keyword and ad content suggestions. They get detailed analytical insights about search network performance. They identify ad extension opportunities to improve average click-through rates.

What does Performance Planner automatically do? The correct answer is: Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget

What does layering an Affinity audience with a broad keyword targeting campaign help you do? Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only seen by people who have demonstrated a qualified interest in…