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Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results? Someone who has heard of his company’s business but never visited the company’s website Someone who has added items to a shopping basket on his company’s website but then…

With Similar Audiences, which Google product is included when finding new people with similar profiles? Messages YouTube Google Drive Gmail

With Dynamic Search Ads, what does the advertiser provide? A list of search terms A list of web pages Aheadline Amachine-learning algorithm

Why should your business use Performance Planner? The correct answer is: It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans? The correct answer is: So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns…