An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?
- The owners will have manual control over each of their keywords.
- The campaign will reach more users by serving new, relevant queries.
- Broad match automatically includes negative keywords.
- The ad will only appear in searches for the exact keywords.
See also Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)