An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

The correct answer is:

  • She prefers more control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.
  • She prefers to offer minimal input and relies on automated solutions.
  • She wants the same level of results without managing the campaigns.

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