Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
The correct answer is:
- To reengage users who previously showed interest in his scooters.
- To dynamically generate ads, based on an audience’s interest in scooters.
- To engage with audiences who previously bought his scooters.
- To reach a broad audience for his scooters.