You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

The correct answer is:

• Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.