How should you approach your measurement strategy, if you were planning to run a video action campaign?

The correct answer is:

• You’d measure only complete offline conversions for a more accurate return on investment calculation.
• You’d measure only complete online conversions for a more accurate return on investment calculation.
• You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.