Skip to contentThe correct answer is:
- Custom Audiences
- Life Events
- Infinite Taxonomy Audiences
- Affinity Audiences
The correct answer is:
- Life Events
- Demographics and Detailed Demographics
- Custom Audiences
- Affinity Audiences
The correct answer is:
- Platform
- Brand
- Media
- Creative
The correct answer is:
- You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
The correct answer is:
- Consideration
- Awareness
- Action
- Perspective
The correct answer is:
- Awareness
- Consideration
- Hybrid
- Action
The correct answer is:
- Use engaging pacing and tight framing.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers.
The correct answer is:
- Affinity Audiences and Life Events
- Affinity Audiences and Custom Audiences
- In-Market Audiences and Custom Audiences
- Life Events and In-Market Audiences
The correct answer is:
- Lead form
- Sitelinks
- Product feed
- Location
The correct answer is:
- You’d use use core performance metrics.
- You’d use Brand Lift.
- You’d use use viewability with Active View.
- You’d use use forecasting reach of your YouTube campaign alongside print ads.
The correct answer is:
- You’d use masthead ads and non-skippable in-stream ads.
- You’d use skippable in-stream ads and bumper ads.
- You’d use skippable in-stream ads and non-skippable in-stream ads.
- You’d use masthead ads and bumper ads.
The correct answer is:
- They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
- They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
- They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
- They should be aware that people are switching between the many streaming services available and have shorter attention spans.
The correct answer is:
- You’d use Viewability with Active View.
- You’d use Brand Lift.
- You’d use Unique Reach and Frequency.
- You’d use Reach Planner.
The correct answer is:
- Custom Audiences
- Life Events
- Infinite Taxonomy Audiences
- Affinity Audiences
The correct answer is:
- Action
- Consideration
- Hybrid
- Awareness
The correct answer is:
- It provides trustworthy unique reach forecasts, media mix options, and automation recommendations.
- It provides trustworthy popular reach forecasts, media mix options, and fresh data.
- It provides trustworthy unique reach forecasts, media mix options, and fresh data.
- It provides trustworthy popular reach forecasts, media mix options, and automation recommendations.
The correct answer is:
- Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
- Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
The correct answer is:
- You’d set up the campaign to engage with audience segments that have searched for your brand before.
- You’d set up the campaign to only engage with audience segments that have converted before.
- You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
- You’d track only end actions to provide more accurate signals to our machine learning algorithms.
The correct answer is:
- Impressions
- Actions
- Clicks
- Views
The correct answer is:
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
- Mono-platform and view-based
The correct answer is:
- You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
- You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
- You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
- You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
The correct answer is:
- You’d use Viewability with Active View.
- You’d use Brand Lift.
- You’d use Reach Planner.
- You’d use Unique Reach and Frequency.
The correct answer is:
- For infrastructure, community, freedom, and income
- For infrastructure, reach, freedom, and income
- Infrastructure, community, creativity, and income
- For infrastructure, reach, creativity, and income
The correct answer is:
- They help you understand who your most valuable customers are on YouTube and how to reach them.
- They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
- They help you understand what audience solutions in an existing campaign are delivering the best results.
- They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
The correct answer is:
- Affinity Audiences
- Infinite Taxonomy Audiences
- Life Events
- Custom Audiences
The correct answer is:
- Check us out
- Book now
- Learn more
- Call now
The correct answer is:
- Shopping, audio-only content, and streaming on TV
- Shopping, short-form content, and streaming on TV
- Shopping, short-form content, and cross-device behavior
- Shopping, audio-only content, and cross-device behavior
The correct answer is:
- Through connection, growth, and trust
- Through creativity, innovation, and trust
- Through connection, innovation, and trust
- Through creativity, growth, and trust
The correct answer is:
- Custom Audiences
- Life Events
- Affinity Audiences
- Demographics and Detailed Demographics
The correct answer is:
- YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- Creators influence users’ purchasing decisions, but they take action on other platforms.
- Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
- YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
The correct answer is:
- You’d measure only complete offline conversions for a more accurate return on investment calculation.
- You’d measure only complete online conversions for a more accurate return on investment calculation.
- You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.
The correct answer is:
- Forecasting reach of your YouTube campaign alongside Search
- Forecasting reach of your YouTube campaign alongside TV
- Forecasting reach of your YouTube campaign alongside social media
- Forecasting reach of your YouTube campaign alongside print ads
The correct answer is:
- Check us out
- Learn more
- Call now
- Book now
The correct answer is:
- In-feed video ads
- Non-skippable in-stream ads
- Masthead ads
- Bumper ads
The correct answer is:
- Cross-platform and last click
- Cross-platform and view-based
- Mono-platform and view-based
- Mono-platform and last click
The correct answer is:
- By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
- By analyzing historical feedback and making adjustments to bids based on performance signals.
- By acquiring as many clicks as possible according to the daily budget that’s been set.
- By creating as many impressions as possible in line with the target cost-per-acquisition.
The correct answer is:
- It’ll remove users from your data segments who aren’t likely to convert.
- It’ll help you reach audiences already familiar with your brand who are likely to convert.
- It’ll remove audience solutions you’ve applied that aren’t driving conversions.
- It’ll help you reach new and relevant audiences who are likely to convert.
The correct answer is:
- It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
- It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
- It’ll give you access to engage with audiences on the YouTube mobile homepage.
- It’ll give you access to more engagement metrics to measure the impact of the campaign.
The correct answer is:
- Communicate multiple messages
- Repeat what you’re offering
- Communicate the offer at the end
- Repeat your call-to-action
The correct answer is:
- With forecasting reach of your YouTube campaign alongside social media
- With forecasting reach of your YouTube campaign alongside print ads
- With forecasting reach of your YouTube campaign alongside TV
- With forecasting reach of your YouTube campaign alongside Search
The correct answer is:
- Cross-device behavior, short-form content, and shopping
- Streaming on TV, audio-only content, and shopping
- Cross-device behavior, audio-only content, and shopping
- Streaming on TV, short-form content, and shopping
The correct answer is:
- You’d use masthead ads and non-skippable in-stream ads.
- You’d use masthead ads and bumper ads.
- You’d use skippable in-stream ads and bumper ads.
- You’d use skippable in-stream ads and non-skippable in-stream ads.
The correct answer is:
- It allows you to communicate multiple messages by telling a story through a series of videos.
- It allows you to drive actions on your website by telling a story through a series of videos.
- It allows you to maximize ad engagement by telling a story through a series of videos.
- It allows you to reinforce a message by telling a story through a series of videos.
The correct answer is:
- You’d use brand awareness and reach.
- You’d use product and brand consideration.
- You’d use online sales.
- You’d use lead generation.
The correct answer is:
- You should use lead generation.
- You should use brand awareness and reach.
- You should use product and brand consideration.
- You should use online sales.
The correct answer is:
- In-Market Audiences and Custom Audiences
- Affinity Audiences and Custom Audiences
- Affinity Audiences and Life Events
- Life Events and In-Market Audiences
The correct answer is:
- Advertisers with awareness goals should create short-form content that’s highly engaging.
- Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
- Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
- Focus on either long- or short-form content, as using both creates an inconsistent experience.
The correct answer is:
- Extending the reach of video ads to YouTube Live streaming and Premieres.
- Extending the reach of video ads to a collection of leading publisher sites and apps.
- Providing access to more engagement metrics to measure the impact of the campaign.
- Providing access to engage with audiences on the YouTube mobile homepage.
The correct answer is:
- You should use masthead ads.
- You should use bumper ads.
- You should use in-feed video ads.
- You should use non-skippable in-stream ads.
The correct answer is:
- Location
- Lead form
- Product feed
- Sitelinks
The correct answer is:
- People watch YouTube on connected TV devices, which further extends YouTube’s reach.
- Production companies act as gatekeepers, since they control the biggest distribution channels.
- People switch between the many streaming services available and have shorter attention spans.
- Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
The correct answer is:
- Life Events
- Affinity Audiences
- Custom Audiences
- In-Market Audiences
The correct answer is:
- Online sales
- Product and brand consideration
- Brand awareness and reach
- Lead generation
The correct answer is:
- You should use Reach Planner.
- You should use core performance metrics. .
- You should use Brand Lift.
- You should use Viewability with Active View.
The correct answer is:
- You should start with your data segments, then expand to Affinity Audiences.
- You should start with your data segments, then expand to Customer Match.
- You should start with Customer Match, then expand to Affinity Audiences.
- You should start with Customer Match, then expand to your data segments.
The correct answer is:
- Non-skippable in-stream ads and skippable in-stream ads
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and bumper ads
The correct answer is:
- Core performance metrics
- Viewability with Active View
- Brand Lift
- Forecasting reach of your YouTube campaign alongside print ads
The correct answer is:
- Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
- Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
- Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
The correct answer is:
- Life Events
- Custom Audiences
- Affinity Audiences
- In-Market Audiences
The correct answer is:
- Skippable in-stream ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Masthead ads and bumper ads
- Masthead ads and non-skippable in-stream ads
The correct answer is:
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and in-feed video ads
The correct answer is:
- Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
The correct answer is:
- It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
- It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
- It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
- It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.
The correct answer is:
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a generic call-to-action (CTA).
- Include a specific call-to-action (CTA).
- Provide multiple options for how viewers can take action.
The correct answer is:
- They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
- They help you understand what audience solutions in an existing campaign are delivering the best results.
- They help you understand who your most valuable customers are on YouTube and how to reach them.
- They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
The correct answer is:
- Because it lets you to drive actions on your website by telling a story through a series of videos.
- Because it lets you to maximize ad engagement by telling a story through a series of videos.
- Because it lets you communicate multiple messages by telling a story through a series of videos.
- Because it lets you to reinforce a message by telling a story through a series of videos.
The correct answer is:
- By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
- By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
- By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
- By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.
The correct answer is:
- You should communicate multiple messages.
- You should communicate the offer at the end.
- You should repeat your call-to-action.
- You should repeat what you’re offering.
The correct answer is:
- Viewability with Active View
- Brand Lift
- Reach Planner
- Unique Reach and Frequency
The correct answer is:
- You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
- You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
The correct answer is:
- Affinity Audiences
- Demographics and Detailed Demographics
- Life Events
- Custom Audiences
The correct answer is:
- Income, infrastructure, community, freedom
- Income, infrastructure, reach, creativity
- Income, infrastructure, community, creativity
- Income, infrastructure, reach, freedom
The correct answer is:
- Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
- Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
- Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
- Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
The correct answer is:
- You’d start with your data segments, then expand to Customer Match
- You’d start with your data segments, then expand to Affinity Audiences.
- You’d should start with Customer Match, then expand to your data segments.
- You’d start with Customer Match, then expand to Affinity Audiences.
The correct answer is:
- You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
- You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
The correct answer is:
- You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
- You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
- You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
The correct answer is:
- Infinite Taxonomy Audiences
- Life Events
- Affinity Audiences
- Custom Audiences
The correct answer is:
- Life Events
- Custom Audiences
- Affinity Audiences
- Demographics and Detailed Demographics
The correct answer is:
- It’ll create as many impressions as possible in line with the target cost-per-acquisition.
- It’ll acquire as many clicks as possible according to the daily budget that’s been set.
- It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
- It’ll analyze historical feedback and make adjustments to bids based on performance signals.
The correct answer is:
- You should use skippable in-stream ads and non-skippable in-stream ads.
- You should use masthead ads and bumper ads.
- You should use skippable in-stream ads and bumper ads.
- You should use masthead ads and non-skippable in-stream ads.
The correct answer is:
- You should set up the campaign to engage with audience segments who’ve searched for your brand before.
- You should track lighter actions to provide more signals to Google’s machine learning algorithms.
- You should track only end actions to provide more accurate signals to our machine learning algorithms.
- You should set up the campaign to only engage with audience segments that have converted before.
The correct answer is:
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a generic call-to-action (CTA).
The correct answer is:
- To reach new and relevant audiences who are likely to convert.
- To remove users from your data segments who aren’t likely to convert.
- To remove audience solutions you’ve applied that aren’t driving conversions.
- To reach audiences already familiar with your brand who are likely to convert.
The correct answer is:
- Brand Lift
- Viewability with Active View
- Unique Reach and Frequency
- Reach Planner
The correct answer is:
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Use engaging pacing and tight framing.
- Set up scenes to be zoomed out so viewers can see all story elements.
The correct answer is:
- You’d use lead generation.
- You’d use online sales.
- You’d use product and brand consideration.
- You’d use brand awareness and reach.
The correct answer is:
- You’d choose skippable in-stream ads and bumper ads.
- You’d choose non-skippable in-stream ads and skippable in-stream ads.
- You’d choose non-skippable in-stream ads and in-feed video ads.
- You’d choose skippable in-stream ads and in-feed video ads.
The correct answer is:
- Affinity Audiences and Life Events
- In-Market Audiences and Custom Audiences
- Affinity Audiences and Custom Audiences
- Life Events and In-Market Audiences
The correct answer is:
- Masthead ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Skippable in-stream ads and non-skippable in-stream ads
- Masthead ads and bumper ads
The correct answer is:
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
The correct answer is:
- You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
The correct answer is:
- Custom Audiences
- Life Events
- In-Market Audiences
- Affinity Audiences
The correct answer is:
- You’d repeat what you’re offering.
- You’d communicate multiple messages.
- You’d repeat your call-to-action.
- You’d communicate the offer at the end.
The correct answer is:
- Remove supers so they don’t compete with the audio.
- Add closed captions since most viewers will watch with sound off.
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
The correct answer is:
- You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
- You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs
The correct answer is:
- Production companies are acting as gatekeepers, since they control the biggest distribution channels.
- People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
- Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
- People are switching between the many streaming services available and have shorter attention spans.
The correct answer is:
- You should use Reach Planner.
- You should use Viewability with Active View.
- You should use Unique Reach and Frequency.
- You should use Brand Lift.
The correct answer is:
- Reach Planner
- Viewability with Active View
- Core performance metrics
- Brand Lift
The correct answer is:
- It creates as many impressions as possible in line with the target cost-per-acquisition.
- It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
- It analyzes historical feedback and makes adjustments to bids based on performance signals.
- It acquires as many clicks as possible according to the daily budget that’s been set.
The correct answer is:
- Impressions
- Actions
- Views
- Clicks
The correct answer is:
- Remove supers so they don’t compete with the audio.
- Add closed captions since most viewers will watch with sound off.
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
The correct answer is:
- Trust, innovation, and connection
- Trust, growth, and connection
- Trust, growth, and creativity
- Trust, innovation, and creativity
The correct answer is:
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
The correct answer is:
- Convey multiple messages to resonate with the masses.
- Humanize the story.
- Avoid humor, as it’s more subjective.
- Showcase discounts and sales to drive interest.
The correct answer is:
- You’d use Brand Lift.
- You’d use Viewability with Active View.
- You’d use core performance metrics.
- You’d use Reach Planner.
The correct answer is:
- Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- Measure only complete offline conversions for a more accurate return on investment calculation.
- Measure the full value with Google Ads conversion tracking and include lighter conversion events.
- Measure only complete online conversions for a more accurate return on investment calculation.
The correct answer is:
- Consideration
- Action
- Awareness
- Perspective
The correct answer is:
- It can help forecast reach of your YouTube campaign alongside TV.
- It can help forecast reach of your YouTube campaign alongside Search.
- It can help forecast reach of your YouTube campaign alongside print ads.
- It can help forecast reach of your YouTube campaign alongside social media.
The correct answer is:
- Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
- Advertisers with awareness goals should create short-form content that’s highly engaging.
- Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
- Focus on either long- or short-form content, as using both creates an inconsistent experience.
The correct answer is:
- You should use bumper ads.
- You should use non-skippable in-stream ads.
- You should use in-feed video ads.
- You should use masthead ads.
The correct answer is:
- Action
- Awareness
- Perspective
- Consideration
The correct answer is:
- By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
- By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
- By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
The correct answer is:
- You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
- You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
The correct answer is:
- To drive actions on your website by telling a story through a series of videos.
- To maximize ad engagement by telling a story through a series of videos.
- To reinforce a message by telling a story through a series of videos.
- To communicate multiple messages by telling a story through a series of videos.
The correct answer is:
- A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
- A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
- A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
- A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
The correct answer is:
- You should use online sales.
- You should use lead generation.
- You should use product and brand consideration.
- You should use brand awareness and reach.
The correct answer is:
- The trends are streaming on TV, audio-only content, and shopping.
- The trends are cross-device behavior, short-form content, and shopping.
- The trends are streaming on TV, short-form content, and shopping.
- The trends are cross-device behavior, audio-only content, and shopping.
The correct answer is:
- When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
- When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
- When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
- When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.
The correct answer is:
- Check us out
- Call now
- Book now
- Learn more
The correct answer is:
- You should use core performance metrics.
- You should use forecasting reach of your YouTube campaign alongside print ads.
- You should use viewability with Active View.
- You should use Brand Lift.
The correct answer is:
- Bumper ads and masthead ads
- Non-skippable in-stream ads and masthead ads
- Non-skippable in-stream ads and skippable in-stream ads
- Bumper ads and skippable in-stream ads
The correct answer is:
- Action
- Hybrid
- Awareness
- Consideration
The correct answer is:
- Mono-platform and view-based
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
The correct answer is:
- Actions
- Views
- Clicks
- Impressions
The correct answer is:
- Affinity Audiences
- Custom Audiences
- Life Events
- Infinite Taxonomy Audiences
The correct answer is:
- Connection, innovation, and trust
- Creativity, growth, and trust
- Connection, growth, and trust
- Creativity, innovation, and trust
The correct answer is:
- Start with your data segments, then expand to Customer Match.
- Start with your data segments, then expand to Affinity Audiences.
- Start with Customer Match, then expand to your data segments.
- Start with Customer Match, then expand to Affinity Audiences.
The correct answer is:
- Location
- Lead form
- Sitelinks
- Product feed
The correct answer is:
- Non-skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Skippable in-stream ads and in-feed video ads
The correct answer is:
- Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
- Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.
- Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
- Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.
The correct answer is:
- You should measure only complete online conversions for a more accurate return on investment calculation.
- You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
- You should measure only complete offline conversions for a more accurate return on investment calculation.
The correct answer is:
- Affinity Audiences
- Demographics and Detailed Demographics
- Life Events
- Custom Audiences
The correct answer is:
- Because it can give you access to more engagement metrics to measure the impact of the campaign.
- Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
- Because it can give you access to engage with audiences on the YouTube mobile homepage.
- Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
The correct answer is:
- Set up the campaign to only engage with audience segments that have converted before.
- Track lighter actions to provide more signals to Google’s machine learning algorithms.
- Track only end actions to provide more accurate signals to our machine learning algorithms.
- Set up the campaign to engage with audience segments that have searched for your brand before.
The correct answer is:
- Affinity Audiences
- Life Events
- Demographics and Detailed Demographics
- Custom Audiences
The correct answer is:
- Platform
- Brand
- Media
- Creative
The correct answer is:
- Continue running campaigns with existing creative and slowly introduce new variations.
- Use research-backed creative guidelines and iterate with experimentation.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
The correct answer is:
- Freedom, reach, infrastructure, income
- Freedom, community, infrastructure, income
- Creativity, community, infrastructure, income
- Creativity, reach, infrastructure, income
The correct answer is:
- Build suspense with a slow pace to start.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Use engaging pacing and tight framing.
- Keep visuals low-contrast to avoid overwhelming viewers.
The correct answer is:
- Because it’ll remove users from your data segments who aren’t likely to convert.
- Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
- Because it’ll help you reach new and relevant audiences who are likely to convert.
- Because it’ll help you reach audiences already familiar with your brand who are likely to convert.
The correct answer is:
- Product and brand consideration
- Brand awareness and reach
- Online sales
- Lead generation
The correct answer is:
- You should use Unique Reach and Frequency.
- You should use Viewability with Active View.
- You should use Brand Lift.
- You should use Reach Planner.
The correct answer is:
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and skippable in-stream ads
- Skippable in-stream ads and in-feed video ads
The correct answer is:
- Infinite Taxonomy Audiences
- Affinity Audiences
- Life Events
- Custom Audiences