Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

The correct answer is:

• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
• The appropriate bid can often be a static target that is challenging to reach.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• If you do not bid efficiently, you could miss valuable conversions.