A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective? tCPI tROAS CPC CPM
Category: Google Ads Apps Assessment
Which benefit of Google App campaigns aligns with the following statement about machine learning?
Which benefit of Google App campaigns aligns with the following statement about machine learning? Reach: The complexity of creative A/B testing and the possibility of human bias disappear with an automated approach to campaign management. Creativity: More inventory and ad formats means generative machine learning can serve ads to a wide audience in various formats….
What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)
What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select 2 Correct Responses HTML5 assets Data Bid changes Time
Why doesn’t machine learning happen immediately after starting a Google App campaign?
Why doesn’t machine learning happen immediately after starting a Google App campaign? Manual input is needed from Google employees. There’s a lot of data needing to be processed. Other campaigns in the account need to be analyzed first. The system starts by learning from manual management.
At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform? Reporting level Asset level Ad group level Campaign level